Social Media Marketing is the process of gaining attention and web traffic through the social media marketing sites. In this process, usually creative content to reach the masses through publicity coming from a third-party trusted source must be created in order for visitors to share the content of these interest with others and create a vicious chain that could make business cover and go beyond the market audience intended. Every web marketer needs to have a goal, a product, a service and a cause to market through the vast and overwhelming INTERNET. If you already have those things defined in your thoughts, then congratulations! That may be probably the hardest part of entering into the social media challenge, and to any extent further, every single effort will donate to reach those goals efficiently and flawlessly and soon you put the feet on the Social Media Guru status.
The SOCIAL MEDIA MARKETING world is wide and more extensive than ever. It is a very strategic marketing platform that reaches different cultures, ages, religion, sexes, locations, interests and such, so that it makes it an ideal vehicle to reach and target the proper audience and achieve total success. The whole world won’t care about video games, for example, but only the people that video games is section of their interests. If you target male audience with ads of high heels on sale, maybe a number of them would go and buy a pair or 2 because of their wives, but some or 2 is not exactly the kind of impact you would like to have. Therefore, you concentrate on certain group ages and certain other factors that cause some services, videos and news to go “viral”
First, we must know the basic social media marketing sites
Facebook
Holding a lot more than 900 million users, if you are already a Facebook user this may not be really not used to you, but there are several features worth mentioning. It is possible to create a dedicated business page and interact directly, and free, with your customers uploading free pictures, products and videos of the service you intend to provide or the product you are trying to sell. That way, you can create a data base of people which will share your posts with their friends and therefore create the never ending chain. Most of these social media marketing sites have seamlessly mobile integration so people whether it’s a portable PC, a desktop, tablet or cellular phone get always connected with media in a way that you should make the most of. People log in to Facebook, in any situation, while commuting, in the park, at home, at school, at the job. Then you’re there, promoting your organization for this to be displayed in the news feeds, and you would be there, constantly doing your brain trick game to the stage that people will find something attractive and worth checking according to their interests. Many big corporations like Starbucks, Microsoft, Apple, Rockstar, Pepsi etc. are doing exactly the same, and it works perfectly!
Blogs
Blogs are an easy way for people to communicate in a semi-professional way with regards to quality of content. Quality content is always the key to a good writing and therefore, an excellent blogging. There are various blogger CMS (content management service) where you could get yours up and running for free in less than 5 minutes, some of these are Blogger, WordPress and probably the most user friendly one, Tumblr. Among the tricks here is knowing your audience, your market, who you’re targeting and what you want to accomplish with that. Now this has to do with some SEO or SEO knowledge, which is put simply, utilizing the right keywords to rank as high as possible in a search engine i.e. Google, Bing. It must be linked to your posts and at exactly the same time, you have to make sure you use a keyword search tool to check on the competition and amount of search this given keyword has. Social Media Marketing agency and highest amount of searches it gets in per month, the more convenient for you. If you were to advertise your website holding a service of technical support chat, you would have to make the keywords very specific so people that are seeking your service would find you first. It is, for example tech support team for Windows, then you’ll have to include specific words, as going a little more straight to the point. Because the competition will be really high and Windows tech support team is a wide content, you’ll focus and go further the precise services your product offers, therefore, adding additional keywords to go straight to the point would be the most successful way to take action and you would rank higher in search engines and people would find your product easily. From “TECH SUPPORT TEAM Chat” to “Technical Support Chat for Windows 7 and XP” you can view how we are narrowing the concept of the service you offer making it more specific, detailed and then competition of support for mobile os’s, cellphones, Mac, iPhone, Windows Vista, Windows 8 and such, are left out and the ones sites offering the services you are not related to won’t steal your chances found for people that are merely looking for chat support for Windows 7 and XP. Once understood the keyword concept it is possible to proceed and create content on a blog that would be easy to find on a search engine by including the right tags.
Then we have the SOCIAL MEDIA MARKETING integration again in the blog space. There are several options to share this content of your blog. Many Content Manager Services like Tumblr have the social media marketing buttons to share and like or dislike. You have to look for the options make it possible for them (in the rare case they’re not enabled automagically) so every post of yours could have the buttons for share on Tweeter, Google+, Facebook etc. and Reblog within the blogging network you’re affiliated to. With great quality and eye catching content you are encouraging visitors to share your stories on other media sites just like the ones mentioned above plus you sharing them and there you have outstanding chances to reach a wider audience.